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About Webinar Series

The SCERC's Book Talk Series features authors who have published books in the field of occupational and environmental health. 

Stories from The Flame Bucket: Adventures in Workplace Safety

Presentation Overview

Marc Axelrod was a front line industrial hygienist at one of the region's largest aerospace companies when he made a very surprising observation - the company safety metric seemed to "allow" accidents and appeared to be a barrier to safety culture improvement.  He thought this one PowerPoint presentation could change the safety culture of one of America's biggest businesses. He also sought to improve his company's safety culture with an inspired collection of safety posters for which his team was awarded the Global Achievement Award for Safety Culture Communication.  Sharing for the first time...Work Shouldn't Hurt - Using Words and Images that Inform, Motivate and Inspire. 

The presentation will examine the use of intermediate goals in injury metrics and how they may be introducing unintended risk into our safety culture. The safety principle of risk homeostasis will be explained and precepts from Normal Accident Theory and High Reliability Organization will be utilized to inform the understanding of risk acceptance as a social construction. The author suggests that Leading Indicators, those metrics that describe an organization's continuous efforts and activities at reducing risk, may better serve to communicate and control the occurrence of accidents and related injury and loss.

Learning Objectives

•Evaluate the role of measurement in informing organizational vision and strategy and analyze the potential consequences of selecting inappropriate measures or measurement methods.
 
•Explain the principle of risk homeostasis and apply the concepts of Normal Accident Theory and High Reliability Organization Theory to analyze risk acceptance as a socially constructed phenomenon.
 
•Develop and evaluate communication strategies that support program success, and analyze how media can be leveraged to inform, motivate and inspire target audiences.

Intended Audience

This webinar is intended for employers, management, health and safety professionals, industrial hygienists, union representatives, worker advocates, workers, students, faculty, researchers, and policymakers.

About the Speaker

Marc Axelrod is a workplace safety professional who has worked at some of Southern California's most storied organizations. He has developed and implemented programs to protect people from industry's most hazardous technologies. The Flame Bucket - Adventures in Workplace Safety is his first book.  

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Marc Book Talk

 

 

 

Continuing Education Contact Hours

  • Certified Industrial Hygienists (CIH) may be eligible to earn up to 1.0 contact hour for this event. Visit the BGC CIH Recertification Program for more information.
  • Certified Safety Professionals may be eligible to earn up to 1.0 contact hour (0.10 points) for this event. Visit Professional Development Conferences for more information.
  • General Continuing Education Contact Hour - 1.0

Webinar Details 

Date: Wednesday, September 16, 2026

Time: 11:00 AM - 12:00 PM PST

Location: Zoom 

Register here

Contact Us

Phone: 310-206-2304

Email: erc@ph.ucla.edu